Alice Unfiltered — Project HQ

01 — Mission

Why Alice Unfiltered exists

Build a global English-speaking influencer, based in Dubai, who brings classical family values and femininity to a worldwide audience — through authentic, direct and viral content, with Alice's face and voice, amplified by a HeyGen avatar.

02 — Brand Identity

Who is Alice

Username

@aliceunfiltered

Evokes authenticity. No filters, no compromises.

Display name

Alice — Wife. Mother. Truth.

Three words that define the entire brand.

Archetype

The Dubai wife who tells the truth

Direct, warm, authoritative. Never aggressive.

Tone of voice

"I've been there"

Lived experience, not preaching. Like an older sister.

Base

Dubai, UAE

Aspirational lifestyle + international credibility.

Language

Inglese — Global English

30x larger market than Italian.

03 — Instagram Bio

The definitive bio

      🌹 Wife & mother in Dubai
      💬 Real talk on love, family & femininity
      ⚖️ What women need to hear — not what they want
      🌍 Classical values. Modern world.
      🔗 [link in bio]
    

📖 Our Story
💬 Real Talk
👶 Motherhood
💍 Marriage
🌍 Dubai Life

04 — Visual Identity

Color palette

Warm Gold

#C9A84C

Luxury, Dubai, femininity

Warm Cream

#FAF7F2

Purity, elegance

Sage Green

#8A9E85

Nature, family, peace

Deep Brown

#3B2F2F

Warmth, tradition

05 — Content Strategy

The 5 content pillars

💍

Marriage Dynamics

30%

Couple, respect, real love

🔥

Controversial Truths

25%

The content that goes viral

👶

Motherhood

20%

Conscious motherhood

🌹

Femininity

15%

Elegance, identity, grace

🌍

Dubai Lifestyle

10%

Aspirational context

06 — Competitive Advantage

Alice vs Samantha

Inspiration model

Samantha Galloppa
@samkochtalks

· 324K Italian followers
· Market: ~65M people
· Language: italiano
· Base: Italy
· Content: excellent

Our brand

Alice
@aliceunfiltered

★ Global English-speaking market
★ 1.5 billion people
★ Language: inglese globale
★ Base: Dubai (aspirational)
★ Pro-family niche: wide open

07 — Tech Stack

The project tools

Avatar creation

HeyGen

Alice's AI avatar for publishing the 138 reels

Transcriptions

Whisper (OpenAI)

Text extraction from Samantha's reels via Google Colab

Data scraping

Apify

Download of reel metadata and URLs from Instagram

Script translation

Claude (questo)

Cultural adaptation IT→EN + viral optimization

Publishing

Instagram / Later

Scheduling and editorial calendar management

Analytics

Instagram Insights

Growth, reach, engagement rate monitoring

08 — Roadmap

The plan phase by phase

Phase 1 Fondamenta & Traduzione Script Weeks 1–2

Prepare all material before publishing the first reel.

Create the @aliceunfiltered profile on Instagram tu
Set up bio, profile photo, highlights with gold/cream palette tu
Complete transcription of 138 reels with Whisper (Colab already ready) tu
Translation and adaptation IT→EN of all 138 scripts Claude
Viral optimization of every script (hook, rhythm, call-to-action) Claude
Create Alice's HeyGen avatar and test with 3 pilot reels you + HeyGen

Phase 2 Lancio & Prime Pubblicazioni Weeks 3–6

Publish the first 30 reels, find the rhythm and understand what works.

Publish 1–2 reels per day at peak times (3:00–6:00 PM UAE) tu
Prioritize "Controversial Truths" as launch content Claude
Write optimized captions with hashtags for every reel Claude
Reply to comments to feed the algorithm tu
Analyze first data and identify highest-engagement reels tu

Phase 3 Ottimizzazione & Crescita Months 2–3

Complete the 138 reels and start creating original content.

Publish remaining reels prioritizing top performers Claude
Create variants of the most viral scripts for original reels Claude
Produce first Stories and Carousels to vary the format you + Claude
Identify similar creators for potential collaborations Claude
A/B test reel hooks (first 3 seconds) Claude

Phase 4 Scala & Monetizzazione Months 4–6

Reach 10K followers and open first revenue opportunities.

Launch a newsletter or Telegram channel for community you + Claude
Evaluate Instagram Subscriptions or link in bio (Linktree) tu
Develop an original reel series "Alice's Lessons" Claude
First collaboration campaign with values-aligned brands tu
Expand to YouTube Shorts and TikTok with the same content Claude

09 — KPI & Obiettivi

How we measure success

Phase	Follower	Engagement Rate	Reel Views	Goal
Launch (month 1)	0 → 500	> 8%	500–2K/reel	Validate the format
Growth (months 2–3)	500 → 5K	> 6%	2K–10K/reel	First viral reel
Scale (months 4–6)	5K → 25K	> 5%	10K–100K/reel	Recognizable creator
Goal anno 1	25K → 100K	> 4%	100K+ /reel	Brand partner deals

AliceUnfiltered

Alice
Unfiltered